Case Study
Titus Buechner: Rebuilding an entire social media presence from scratch.
Titus Buechner is the founder of Retail World, a business focused on uncovering pricing inefficiencies and retail opportunities at scale. Unlike traditional pages, Titus approached social media as a marketing channel, not a personal brand. The objective wasn’t building a following. It was converting attention into paid community members. In under six months, Retail World became the most viewed community in the industry and doubled its revenue.
The Problem
Titus faced a major setback: after a company split, he lost half of his business and all of his social media accounts. He was essentially starting from scratch with no existing audience, brand presence, or social proof. The challenge was to rebuild a thriving community and reclaim his position as a leader in the industry—fast.
Competitor Insights
We began by analyzing the top performers in the industry. Instead of copying them, we identified the formats and content strategies that consistently drove engagement and then enhanced them with unique creative twists. By optimizing hooks, formats, and post cadence, we quickly differentiated Titus’ content from the competition. Within months, these improvements propelled his new accounts to become the most viewed community in the entire industry.
Sub Account Strategy
To accelerate growth and dominate visibility, we implemented a multi-account approach. Multiple accounts were created under different names, all funneling audiences into the same core community. This strategy allowed us to:
Expand reach without saturating a single account
Consistently push out high-performing content
Generate multiple 100k+ view videos daily
The synergy between competitor-driven creative enhancements and a multi-account growth strategy allowed Titus to rebuild his brand from zero and establish the biggest presence in the entire industry.